Business Case Studies & Business Publications

Yearbook Inc. (C): The Growth of Canva

Venkataraman, S., ...

Case

Yearbook Inc. (C): The Growth of Canva

Venkataraman, S.; Maiden, Stephen E.

S-0371 | Published March 22, 2022 | 8 pages Case

Collection: Darden School of Business

Product Details

This case, which builds on “Yearbook Inc. (A): The Start-up Years” (UVA-OM-0369) and “Yearbook Inc. (B): The Emergence of Canva” (UVA-OM-S-0370), finds Melanie Perkins having grown from a dreamer putting yearbooks together in her mother’s living room to CEO of her own design company, Canva, which was also growing. The company had always been a big vision, but with more investor money, more employees, and more competitors, the stakes were bigger than ever. Was Perkins pursuing the right strategy?

- Evaluate the business model and key performance indicators for Fusion and Canva - Examine the strategic choices and tradeoffs that an entrepreneur must make - Understand the capital-raising process and role-play making a pitch to a venture capitalist - Compare the value proposition of competing companies and technologies in a changing industry landscape