Exercise
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A New Vision
AB-1839 | Published January 02, 2026 | 14 Pages Exercise
Collection: Darden School of Business
Vision BBQ is a midsize restaurant in downtown Charlottesville, Virginia. The cofounders began by serving barbecue at pop-up events at popular Charlottesville locations and ultimately moved into a 14-... Read More
Best Business School in the World?
V-0492 | Published April 17, 2026 | 42 Pages Exercise
Collection: Darden School of Business
In January 2026, the newly appointed interim dean of the University of Virginia Darden School of Business (Darden), Michael Lenox, was considering the future of the school. More than a decade before, ... Read More
Experimentation and Prototyping Exercise: Float Your Boat
OM-1789 | Published January 31, 2023 | 2 pages Exercise
Collection: Darden School of Business
The purpose of this exercise is to allow students to engage in a hands-on prototyping and testing exercise. Students are asked to form teams and create a prototype boat that can float on water carryin... Read More
Best School in the World?
A-2021 | Published May 08, 2026 | 42 Pages Exercise
Collection: Darden School of Business
In January 2026, the newly appointed interim dean of the University of Virginia Darden School of Business (Darden), Michael Lenox, was considering the future of the school. More than a decade before, ... Read More
Selection Sunday
OB-1434 | Published June 26, 2023 | 5 pages Exercise
Collection: Darden School of Business
This exercise stages a data-analysis task within the world of US men's college basketball. The National Collegiate Athletics Association (NCAA) Division 1 Men's Basketball Championship Tournament, kno... Read More
"With the First Pick...": Head Coach
OB-1367 | Published October 25, 2021 | 8 pages Exercise
Collection: Darden School of Business
In this exercise, students are put into the role of head coach of an NFL team and must use the data provided to conduct draft research and make a tentative decision for their team’s first four picks i... Read More
Exercise: Creating a Model of Consumer Behavior
M-0893 | Published December 19, 2016 | 3 pages Exercise
Collection: Darden School of Business
Converting myriad data into a simple, visual conceptual model is the basis for developing the ability to communicate consumer marketing insights up, down, and across the organization. This enables the... Read More
Business Plan Development: Overview
ENT-0231 | Published September 12, 2022 | 3 pages Exercise
Collection: Darden School of Business
This exercise and its accompanying handouts, designed to be used in courses for non-MBA audiences that explore aspects of entrepreneurship, guide students through the development of their very own bus... Read More