Business Case Studies & Business Publications

Yahoo! and Customer Privacy

Freeman, R. Edward...

Case

Yahoo! and Customer Privacy

Freeman, R. Edward; Werhane, Patricia H.; Wicks, Andrew C.; Fruscello, Thomas W.; Mead, Jenny

E-0300 | Published January 25, 2007 | 12 pages Case

Collection: Darden School of Business

Product Details

This case explores the larger context of competition among internet companies for market share globally, especially in the emerging Chinese economy, as well as concerns about advancing the core values of the company including user privacy. Specifically, it concerns the decision facing Yahoo! when it is confronted with a request by the Chinese government to release the name of one of its users for alleged violations of Chinese law.