Wm. Wrigley Jr. Company and Mars, Incorp...
Loutskina, Elena, ...
Wm. Wrigley Jr. Company and Mars, Incorporated: Merger Negotiation Application (SIMULATION)
Loutskina, Elena; Telegdy, Fred; Lehmbeck, Chris; Hedlund, Peter
F-1708 | Published December 5, 2013 | 0 pages Case
Collection: Darden School of Business
Product Details
The cases "Wm. Wrigley Jr. Company" (UVA-F-1607) and "Mars, Incorporated" (UVA-F-1612) serve as two sides of a merger negotiation exercise set in April 2008. Students are asked to represent either Mars, the acquirer, or Wrigley, the target company. The Mars-Wrigley multimedia application allows the instructor to collect and analyze the intermediate and final negotiation results and automatically creates a slide deck for final debrief (UVA-F-1612TNP).
0
Products to Upsell
Chains
Larson, Andrea
Terminal Values, Multiples, and Competit...
Harris, Robert S.
Leading with Vulnerability
Belmi, Peter; Thom...
Accounting for Owners’ Equity
Lynch, Luann J.; B...
Share Repurchases
Loutskina, Elena
Finance People
Schill, Michael J.
Ought to "Can": Questions for an Entrepr...
Sarasvathy, Saras ...
Jonathan Virginia, Inc.
Hess, Edward D.