Waterfield Farms
Farris, Paul W., J...
Waterfield Farms
Farris, Paul W.; Johnson, Richard R.; Hickey, Mary K.
M-0647 | Published July 24, 2001 Case
Collection: Darden School of Business
Product Details
This case illustrates the problems of a small hydroponic produce company trying to achieve breadth and depth of distribution for a new product. The company is considering going around traditional channels and selling directly to stores and restaurants. The economics of the proposition are central to the case. (replaces UVA-M-0329)
0
Products to Upsell
Chains
Larson, Andrea
Terminal Values, Multiples, and Competit...
Harris, Robert S.
Leading with Vulnerability
Belmi, Peter; Thom...
Accounting for Owners’ Equity
Lynch, Luann J.; B...
Share Repurchases
Loutskina, Elena
Finance People
Schill, Michael J.
Ought to "Can": Questions for an Entrepr...
Sarasvathy, Saras ...
Jonathan Virginia, Inc.
Hess, Edward D.