W. K. Kellogg Company (B)
Parry, Mark E., Sa...
W. K. Kellogg Company (B)
Parry, Mark E.; Sato, Yoshinobu
M-0472 | Published February 19, 1996 | 5 pages Case
Collection: Darden School of Business
Product Details
This case supplements the A case (UVA-M-0465) by describing important events in the U.S. cereal market from June 1994 to November 1994.
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Products to Upsell
Chains
Larson, Andrea
Terminal Values, Multiples, and Competit...
Harris, Robert S.
Leading with Vulnerability
Belmi, Peter; Thom...
Accounting for Owners’ Equity
Lynch, Luann J.; B...
Share Repurchases
Loutskina, Elena
Finance People
Schill, Michael J.
Ought to "Can": Questions for an Entrepr...
Sarasvathy, Saras ...
Jonathan Virginia, Inc.
Hess, Edward D.