Business Case Studies & Business Publications

Urban Brands and TSG Capital Group, LLC

Fairchild, Gregory...

Case

Urban Brands and TSG Capital Group, LLC

Fairchild, Gregory B.; Toomer, Joe

S-0105 | Published May 14, 2003 | 24 pages Case

Collection: Darden School of Business

Product Details

This case is designed to illustrate the methods private-equity investors use in assessing the value of market opportunities--in this instance, a plus-size clothing retailer targeted to African-American and Hispanic women. The case addresses several issues, including niche marketing, urban development, and the challenge of evaluating market potential. The protagonist, a private-equity partner, must determine the market viability of an investment opportunity offered to his firm.