The Marketing Plan: An Overview
Parry, Mark E.
The Marketing Plan: An Overview
M-0613 | Published September 28, 1999 Technical Note
Collection: Darden School of Business
Product Details
This note presents a simple outline for operating a marketing plan.
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Products to Upsell
Chains
Larson, Andrea
Terminal Values, Multiples, and Competit...
Harris, Robert S.
Leading with Vulnerability
Belmi, Peter; Thom...
Accounting for Owners’ Equity
Lynch, Luann J.; B...
Share Repurchases
Loutskina, Elena
Finance People
Schill, Michael J.
Ought to "Can": Questions for an Entrepr...
Sarasvathy, Saras ...
Jonathan Virginia, Inc.
Hess, Edward D.