Business Case Studies & Business Publications

The Gail Palmer Ashton Graduate School o...

Haskins, Mark E.

Case

The Gail Palmer Ashton Graduate School of Business: The Balanced Scorecard Initiative

Haskins, Mark E.

C-2267 | Published August 10, 2007 | 5 pages Case

Collection: Darden School of Business

Product Details

This case presents students with an opportunity to develop a set of performance metrics based on four strategic goal statements. The setting is a highly ranked U.S. MBA program. Students are given some basic, limited-but-sufficient contextual information about the school to get a sense of its heritage, avowed differentiating characteristics, and important foci.