Business Case Studies & Business Publications

The Craddock Cup

Haskins, Mark E., ...

Case

The Craddock Cup

Haskins, Mark E.; Lilly, Kristy; Smith, Liz

C-2182 | Published August 12, 2003 | 6 pages Case

Collection: Darden School of Business

Product Details

This case has three main purposes: (1) to illustrate the importance of understanding cost behaviors in calculating the contribution of the Craddock Cup youth soccer tournament to decide whether to continue, drop, or expand the tournament; (2) to provide a vehicle for discussing sunk costs, overhead allocation methods, and the impact of misallocation on the income/loss shown for a segment of an organization; (3) to allow students to perform simple break-even analysis using relevant costs.