Business Case Studies & Business Publications

The Coronet—Cameron Baker

Frey, Sherwood C. ...

Case

The Coronet—Cameron Baker

Frey, Sherwood C. Jr.; Colebank, Mike; Bacon, Paul

QA-0763 | Published March 22, 2011 | 5 pages Case

Collection: Darden School of Business

Product Details

This case and its companion, "The Coronet—Leslie Forsyte" (UVA-QA-0764), are intended for undergraduate, executive education, and MBA audiences. They were written for a "Bargaining and Negotiating" elective. This case is from the perspective of Cameron Baker, who owns a 1970 Dodge Coronet and needs to sell the car. Baker has a prospective buyer who has come to look at the car.