Business Case Studies & Business Publications

Target Media (A)

Horniman, Alexande...

Case

Target Media (A)

Horniman, Alexander B.; Kiang, Kyle; Chen, Stella

OB-0910 | Published January 17, 2007 | 5 pages Case

Collection: Darden School of Business

Product Details

The A case concerns the activities of Yu Feng, a young entrepreneur, and his LCD media business. Having achieved success in governmental service, Yu Feng discovers the potential for LCD media during a trip to the United States. The case outlines his success and describes the competition with his archrival, Jiang Nanchun. Both men are trying to outdo each other, at considerable cost. The case ends with Yu Feng wondering what to do next. See also the B (UVA-OB-0911) and C (UVA-OB-0912) cases.