Taking the Plunge: New Luxury Ventures
Sarasvathy, Saras ...
Taking the Plunge: New Luxury Ventures
ENT-0070 | Published May 14, 2009 | 11 pages Case
Collection: Darden School of Business
Product Details
Students at all levels explore the psychology of entrepreneurship and new product branding and marketing as a young IBM executive decides whether to become an entrepreneur. He must evaluate his business plan; seek advisors; and decide how much money it will take to get started. His product idea? On-the-go water for dogs. With market research complete and a team of advisors assembled, he must decide whether to take the plunge.
1. Gain insight into the psychology of the entrepreneur 2. Realize that informal advisors are valuable 3. Weigh the pros and cons of leaving the corporate world for the uncertainty of entrepreneurship
Products to Upsell
Chains
Larson, Andrea
Terminal Values, Multiples, and Competit...
Harris, Robert S.
Leading with Vulnerability
Belmi, Peter; Thom...
Accounting for Owners’ Equity
Lynch, Luann J.; B...
Share Repurchases
Loutskina, Elena
Finance People
Schill, Michael J.
Ought to "Can": Questions for an Entrepr...
Sarasvathy, Saras ...
Jonathan Virginia, Inc.
Hess, Edward D.