Business Case Studies & Business Publications

Susan Druid and X-treme X-citement

Harder, Joseph W.,...

Case

Susan Druid and X-treme X-citement

Harder, Joseph W.; Nitka, Ted; Woodward, Hayden

OB-0823 | Published September 11, 2001 | 6 pages Case

Collection: Darden School of Business

Product Details

Can a cross-organizational firm work with a more traditional client company to develop new marketing services in a virtual environment? This case looks at the corporate culture of the X-treme X-citement company and how it is fostered and maintained in a virtual setting.