Stored-Value Cards at Trustworthy Bank
Spekman, Robert E....
Stored-Value Cards at Trustworthy Bank
Spekman, Robert E.; Truitt, Janie
M-0522 | Published February 25, 1998 | 23 pages Case
Collection: Darden School of Business
Product Details
The purpose of this case is to present students with the challenges of introducing a new technology, smart cards, into the retail banking market. Student must confront issues such as pricing, segmentation analysis, and consumer and merchant analysis, and consumer and merchant analysis. In the final analysis, it is possible to develop a complete marketing plan. Students must deal with factors that enhance and inhibit the introduction of smart card technology.
0
Products to Upsell
Chains
Larson, Andrea
Terminal Values, Multiples, and Competit...
Harris, Robert S.
Leading with Vulnerability
Belmi, Peter; Thom...
Accounting for Owners’ Equity
Lynch, Luann J.; B...
Share Repurchases
Loutskina, Elena
Finance People
Schill, Michael J.
Ought to "Can": Questions for an Entrepr...
Sarasvathy, Saras ...
Jonathan Virginia, Inc.
Hess, Edward D.