Business Case Studies & Business Publications

Step Fifteen: Design the On-Ramp (VIDEO)

S-0283 | Published October 27, 2016 | Duration 5 minutes Video

Collection: Darden School of Business

Product Details

"Design the On-Ramp" is the last step in Jeanne Liedtka's 15-step Design Thinking methodology and answers many questions. How to achieve scale? How does a new customer learn about your solution? How do you get new customers try it out and hopefully become a user? This five-minute video is part of the Design Thinking video series meant to accompany any one of three cases (Arena Industries [UVA-S-0240], Trenton State College [UVA-S-0241], or Great Lakes [UVA-S-0248]) that explore the design thinking approach to innovative problem solving.