Business Case Studies & Business Publications

Southwest Airlines: Keeping That Lovin' ...

Weiss, Elliott N.,...

Case

Southwest Airlines: Keeping That Lovin' Feeling after Herb Kelleher

Weiss, Elliott N.; Harahsheh, Anwar

OM-1015 | Published February 18, 2002 | 16 pages Case

Collection: Darden School of Business

Product Details

This case details the history of Southwest Airlines and emphasizes the benefits of a focused strategy. The case demonstrates how a competent service strategy, together with operations efficiency, can lead to profit and explains the concept of value/cost leveraging. The case also addresses the importance of CEO Kelleher, who at the time of the case is about to step down. A standalone video featuring excerpts from a speech Kelleher gave at the Darden School of Business is available to complement the case.