Business Case Studies & Business Publications

Snibbie: Spit Happens (B)

Moore, Marian Chap...

Case

Snibbie: Spit Happens (B)

Moore, Marian Chapman; Henderson, Geraldine; Yemen, Gerry

M-0701 | Published November 5, 2004 | 7 pages Case

Collection: Darden School of Business

Product Details

Who hasn't had a great idea and believed it could generate millions? Greg Heard actually took his idea and developed a bib for infant caregivers he called the "Snibbie." The A case explores the entrepreneurial challenges that arose as he introduced his product to the market. The B case describes the direction he took regarding private labeling, working with a bankrupt national chain, and further developing his brand by devising additional products. A video supplement is available to enhance the learning experience.