Business Case Studies & Business Publications

Shumway, Horch, and Sager (A)

Bodily, Samuel E.,...

Case

Shumway, Horch, and Sager (A)

Bodily, Samuel E.; Weatherford, Larry

QA-0396 | Published April 8, 1990 | 6 pages Case

Collection: Darden School of Business

Product Details

A consultant is hired by an organization of magazine publishers to make recommendations for an improved procedure for deciding how many Good Housekeeping magazines to print each month. She has historical data available for the past nine years and must find the best method of forecasting (deseasonalize data, exponential smooth, reseasonalize) and then use the appropriate costs of under- and overproducing to decide how many magazines to print. (The B case is QA-0397.)