Business Case Studies & Business Publications

Shell Italia (A)

Isabella, Lynn A.,...

Case

Shell Italia (A)

Isabella, Lynn A.; Spekman, Robert E.; MacAvoy, Thomas C.; Forbes, Ted

OB-0586 | Published August 28, 1995 | 14 pages Case

Collection: Darden School of Business

Product Details

This case, together with the B case, examines the critical role played by alliance managers. Shell sought to reenter the Italian market through a joint venture with MontEdison. The series tells the story of that venture through the eyes of three very different managers who approached their jobs with different styles and goals.