Resolving Trade-Offs: From Simple Heuris...
Baucells, Manel
Resolving Trade-Offs: From Simple Heuristics to Multicriteria Analysis
QA-0914 | Published December 18, 2020 | 10 pages Technical Note
Collection: Darden School of Business
Product Details
This note discusses a variety of methods to assist intuition in complex situations with multiple objectives and a potentially large set of alternatives. It begins with heuristic rules, which are relatively simple ways to sort out alternatives without thinking too much about trade-offs. After discussing the reliability of such rules, it moves to multicriteria analysis, which is a more rational method of balancing conflicting objectives.
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