Red Bull (B): A Shot at the Future?
Farris, Paul W.
Red Bull (B): A Shot at the Future?
M-0852 | Published June 3, 2013 | 2 pages Case
Collection: Darden School of Business
Product Details
This case, a supplement to UVA-M-0663, examines the energy drink market during the span of years from 2005 to 2012. Red Bull still retained the highest share by value, but energy shots, a new product form pioneered by 5-hour Energy, were showing phenomenal growth in the category.
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