Business Case Studies & Business Publications

Quail Cove Farms (B): Catching the Organ...

Fairchild, Gregory...

Case

Quail Cove Farms (B): Catching the Organics Wave

Fairchild, Gregory B.; Tucker, Charles

ENT-0169 | Published February 17, 2012 | 6 pages Case

Collection: Darden School of Business

Product Details

This case continues the story of Bill and Elaine Jardine from "Quail Cove Farms (A): One Night and a Big Decision." The Jardines, having moved into distribution, now face two decisions. First, they must evaluate whether they should continue to pursue each of their three channels of business (farming, retail sales, and distribution); second, they need to decide if they should shift their sales and marketing efforts to the internet with the help of an employee, Becca Williams.