This case introduces strategic trade-offs of patent deployment, and allows exploration of general pricing evolution as markets develop. Students are asked to take ownership and make decisions from a general management perspective. They must identify the most important strategic and economic drivers in a competitive and changing landscape, and recognize the value of anticipating how other key players outside Progressive might respond. The case does not have a clear "right" answer, which encourages strong discussion and debate, and requires critical thinking regarding how a broad set of issues may best be addressed together. The case presents concepts only; no math is required. Students will also see that certain approaches may need to change over time as the market develops. A better approach in the beginning may lead to trouble over time if not altered.