Business Case Studies & Business Publications

Port of Tauranga (A): Changing the Rules...

Horniman, Alexande...

Case

Port of Tauranga (A): Changing the Rules of Engagement

Horniman, Alexander B.; Cullwick, David

OB-0884 | Published January 29, 2007 | 17 pages Case

Collection: Darden School of Business

Product Details

The Port of Tauranga, located on the north island of New Zealand, was struggling against the Port of Auckland and not doing well financially. The case depicts the bold and dramatic steps during the 1990s to change the economic circumstances. Decisions were made that changed the rules of the game and, in so doing, made Tauranga a very successful and profitable enterprise. Capital investments and a total reframing of possibilities coupled with bold management execution transformed the port to a position of world-class performance.