Pitching J.Crew Maternity Apparel To Mic...
Farris, Paul W., R...
Pitching J.Crew Maternity Apparel To Mickey Drexler
Farris, Paul W.; Raggio, Randle D.; DesMarteau, Patrick; Mazakov, Alex; Murphy, Lindsay
M-0854 | Published October 18, 2013 | 19 pages Case
Collection: Darden School of Business
Product Details
By mid-2012, Lindsay Murphy, a sales associate from an East Coast store, had repeatedly heard women wishing that J.Crew offered maternity wear. She thought it was an interesting possibility. After all, why should a woman have to leave the brand in order to find attractive clothes that fit while she was pregnant? To evaluate her idea, Murphy would have to determine whether a maternity line would help the brand and then sell her recommendation to CEO Mickey Drexler.
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