Business Case Studies & Business Publications

Pied Piper and Autonomous Vehicles

Freeman, R. Edward...

Case

Pied Piper and Autonomous Vehicles

Freeman, R. Edward; Parmar, Bobby; Mead, Jenny; Puhl, Nicole; Mahajan, Bhaskar; Boes, Sean

E-0413 | Published August 8, 2017 | 10 pages Case

Collection: Darden School of Business

Product Details

Pied Piper’s first driverless car had been in an accident and had killed a 26-year-old jogger. Pied Piper felt a deep sadness for the victim’s family, and was disappointed and alarmed because the company had optimistically thought driverless cars would eventually lead to total elimination of driving fatalities. The company needed to decide if the car’s algorithm was responsible for this death and, if so, what the plan of action should be.