Business Case Studies & Business Publications

Philips Lighting Company: The Earth Ligh...

Farris, Paul W., G...

Case

Philips Lighting Company: The Earth Light

Farris, Paul W.; Gatto, Sheryl; Harvey, Tamara

M-0401 | Published September 23, 1992 | 14 pages Case

Collection: Darden School of Business

Product Details

This case describes the introduction and marketing of an extended-life fluorescent bulb to replace incandescent bulbs. With the new bulb selling at retail for $15 to $20, successful marketing of the new bulb will require a major change in buying habits of both consumers and the trade.