Philip Morris U.S.A. and Marlboro Friday...
Parry, Mark E., Sa...
Philip Morris U.S.A. and Marlboro Friday (B)
Parry, Mark E.; Sato, Yoshinobu
M-0473 | Published July 17, 1996 | 3 pages Case
Collection: Darden School of Business
Product Details
The B case describes events in the U.S. cigarette market from July 20 through November 9, 1993. See also the A case, UVA-M-0468.
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Products to Upsell
Chains
Larson, Andrea
Terminal Values, Multiples, and Competit...
Harris, Robert S.
Leading with Vulnerability
Belmi, Peter; Thom...
Accounting for Owners’ Equity
Lynch, Luann J.; B...
Share Repurchases
Loutskina, Elena
Finance People
Schill, Michael J.
Ought to "Can": Questions for an Entrepr...
Sarasvathy, Saras ...
Jonathan Virginia, Inc.
Hess, Edward D.