Business Case Studies & Business Publications

Pfizer Pharmaceuticals: Green Chemistry ...

Larson, Andrea, O'...

Case

Pfizer Pharmaceuticals: Green Chemistry Innovation and Business Strategy

Larson, Andrea; O'Brien, Karen; Anderson, Alia

ENT-0088 | Published January 22, 2006 | 13 pages Case

Collection: Darden School of Business

Product Details

Between 2002 and 2004, Pfizer explored green chemistry as a product, process, and strategy design approach that could address a growing set of market complexities. The case requires students to understand and analyze how and why green chemistry might contribute to corporate growth. The case elaborates on the conditions encouraging pharmaceutical companies to engage more actively on environmental and health issues as an area of opportunity as opposed to an effort toward compliance or response to competitive threat.