Business Case Studies & Business Publications

OYO Hotels USA: Coming to America

Weiss, Elliott N.,...

Case

OYO Hotels USA: Coming to America

Weiss, Elliott N.; Maiden, Stephen E.

OM-1641 | Published February 27, 2020 | 18 pages Case

Collection: Darden School of Business

Product Details

This case studies the growth of OYO Hotels (OYO) to illustrate the operational processes necessary to succeed in the service sector. The case allows for a discussion of employee- and customer-management systems, tech-driven solutions, and profit drivers. The material unfolds OYO's growth and its solution for making economy hotels discoverable and bookable online. The case raises a series of questions around OYO's business model, its ability to translate across global markets, and growth potential. It has been successfully taught in a second-year MBA class on the management of service operations.

- Develop an attribute map to analyze a tech upstart and explore the choices it needs to make - Explore how a tech business makes money in a service market and its applicability on a global scale - Examine how employee- and customer-management systems develop - Discuss trends in globalization