Business Case Studies & Business Publications

NASCAR and the Confederate Flag (B)

Freeman, R. Edward...

Case

NASCAR and the Confederate Flag (B)

Freeman, R. Edward; Mead, Jenny

E-0442 | Published December 13, 2021 | 2 pages Case

Collection: Darden School of Business

Product Details

This case is a follow-up to "NASCAR and the Confederate Flag (A)" (UVA-E-0441). It outlines how National Association for Stock Car Automobile Racing (NASCAR) leadership announced on June 10, 2020, that the Confederate flag was no longer welcome at race events and venues. Reaction was both positive and negative. However, despite this decisive move, questions remained, including: How would each track enforce the ban? What steps could NASCAR take to move past this controversy and get fans?and some employees who disagreed with the ban?to focus on the sport? How could NASCAR grow its demographics beyond the conservative, white Southerners who had comprised much of NASCAR's fanbase over history, and how could the organization become more inclusive?