Business Case Studies & Business Publications

Martha Stewart: Whipping Up a Storm (B)

James, Erika Hayes...

Case

Martha Stewart: Whipping Up a Storm (B)

James, Erika Hayes; Wooten, Lynn; Yemen, Gerry

OB-0812 | Published April 8, 2004 | 6 pages Case

Collection: Darden School of Business

Product Details

This B case updates students on the post-conviction situation of Martha Stewart and MSO. After the verdict, MSO stock prices plunged 23%. Were these financial problems just bumps in the road for MSO? Would Stewart make a comeback? She had created a good brand and product line?should her image be back up front and center? The situation presents an opportunity for students to understand that leadership mind-set does not consist of going from crisis to crisis but anticipating and shaping your organization.