Business Case Studies & Business Publications

Marketing and Ethics

Freeman, R. Edward...

Case

Marketing and Ethics

Freeman, R. Edward; Fritz, Jacki; Mead, Jenny

E-0351 | Published April 19, 2010 | 5 pages Case

Collection: Darden School of Business

Product Details

Marketing tactics such as pricing, promotion, placement, and product decisions all help business owners create a need for their products or services. What managers seldom realize, however, is that the marketing decisions they make primarily to increase sales and market share have a great impact on society at large and thus have significant ethical implications. These seven caselets, which cover a variety of topics (including "the article of the half-truth," "creative interview tactics," and "truthfully representing your company"), explore the ethical implications of decision making in the marketing arena.