Business Case Studies & Business Publications

Marietta Industries

Frey, Sherwood C. ...

Case

Marietta Industries

Frey, Sherwood C. Jr.; Bacon, Paul

QA-0773 | Published October 3, 2011 Case

Collection: Darden School of Business

Product Details

This case and its companion, "LoMar Adhesives" (UVA-QA-0774), are intended for MBA, executive education, and MBA executive audiences. They were written for a "Bargaining and Negotiating" elective. This case is from the perspective of Clare Clemons, vice president of Business Development and Acquisitions for Marietta Industries (a large multinational corporation), who is working on the potential acquisition of LoMar Adhesives, a small, closely held business.