Mall of America
Powell, Elizabeth ...
Mall of America
BC-0129 | Published June 18, 2001 | 10 pages Case
Collection: Indian Institute of Management, Ahmedabad
Product Details
The Mall of America's public relations manager considers whether to institute an escort policy aimed at curbing the disruptive behavior of some teenagers who frequent the Mall. Support for the policy is mixed. Mall visitors and merchants are generally in favor of the policy, while teens, some community residents, and activists argue that it is too extreme. To make a decision, mall officials must evaluate the policy from the point of view of multiple stakeholders.
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