Author Profile
Leflar, Elliot
Marketing Analytics (SYLLABUS)
MOD-0212Y | Published August 14, 2014 | 4 Pages Syllabus
Collection: Darden School of Business
Marketing Analytics focuses on developing marketing strategies and resource allocation decisions driven by quantitative analysis. Topics covered include market segmentation, market response models, cu... Read More
Decision Analysis Syllabus
MOD-0101Y | Published February 17, 2011 | 6 Pages Syllabus
Collection: Darden School of Business
Business leaders and managers make countless decisions, both large and small. Some of these decisions warrant careful consideration, and some can be nearly automated. Regardless of the differences amo... Read More