Business Case Studies & Business Publications

Lawrence Berger and Allied Screens, Inc.

Fairchild, Gregory...

Case

Lawrence Berger and Allied Screens, Inc.

Fairchild, Gregory B.; Ganz, Adam

ENT-0081 | Published July 18, 2006 Case

Collection: Darden School of Business

Product Details

Having acquired Allied Screens two years earlier, Lawrence Berger is now facing a set of challenges: First, he has lost his largest customer; second, recent sales initiatives were showing mixed results; third, he is facing increasing pressure from his lender. On top of all these challenges, he wonders whether it is time to purse alternative career options. The case requires students to qualitatively and quantitatively analyze and develop alternatives for Berger, given his personal objectives and strategic challenges.