Business Case Studies & Business Publications

Kulicke and Soffa Industries, Inc.: Desi...

Yemen, Gerry, Raz,...

Case

Kulicke and Soffa Industries, Inc.: Designing a Supply Chain Network

Yemen, Gerry; Raz, Gal; Davidson, Martin N.

OM-1406 | Published August 30, 2010 | 14 pages Case

Collection: Darden School of Business

Product Details

Supply chain network design choices and the challenges in implementing and understanding how alternatives influence firm performance are key management skills that can be applied to the case of a global company, Kulicke and Soffa Industries, Inc. (K&S), and its expansion strategy. Suitable for the MBA, EMBA, GMBA, and executive education programs, the case explores the decision to expand the company’s tool bonding capacity in order to manage its growth. The question becomes whether to grow current operations in Yokneam Israel or seek alternative sites. And if it was decided to seek a location outside of Israel, where exactly should the company go?

1. Understand the role of network design in supply chain 2. Identify factors influencing supply chain network design decisions 3. Analyze economic/financial consequences of different supply chain options 4. Develop a framework for making effective supply chain design decisions.