Kellogg-Worthington Merger
Bourgeois, L. J. I...
Kellogg-Worthington Merger
Bourgeois, L. J. III; Franco, Luis; Cording, Margaret
BP-0426 | Published February 6, 2001 | 24 pages Case
Collection: Darden School of Business
Product Details
The ready-to-eat cereal industry had been flat for five years, and Kellogg's share had been shrinking. Now it had acquired Worthington and a new management team was in place. A new vice president must figure out how to integrate the new company. The case is appropriate for use in a series on post-merger integration, as the students must craft an integration plan de novo. It can be followed by the "Note on Acceleration Transition" (UVA-BP-0427) and "Albany-Geschmay Merger" (UVA-BP-0428) to illustrate the application of PWC's integration methodology.
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