Business Case Studies & Business Publications

Internet Rapide

Bodily, Samuel E.,...

Case

Internet Rapide

Bodily, Samuel E.; Hull, Jason

QA-0617 | Published July 23, 2003 | 2 pages Case

Collection: Darden School of Business

Product Details

This case concerns a company's advertising and redesign decisions for a DSL service. These decisions affect the switching of customers among various classifications, including those who currently use the service. The focus of the case will be on modeling the dynamics of the system and related optimal decision-making. How to structure spreadsheets using influence diagrams can be part of the discussion. The case provides an opportunity to discuss decisions using different time horizons.