Business Case Studies & Business Publications

IBM and Apple Computer Alliance (A)

Spekman, Robert E....

Case

IBM and Apple Computer Alliance (A)

Spekman, Robert E.; Crowder, Lane; Paddack, Katarina

M-0509 | Published January 15, 1997 | 9 pages Case

Collection: Darden School of Business

Product Details

This case series (labeled A through D, UVA-M-0509 through UVA-M-0512) help students understand and articulate the stark realities that bring competitors together as alliance partners. The A case sets the stage for the series, describing the rationale for the alliance, the areas of conflict, and how each company sees the problems. Students are urged to examine strategies to solve the two partners' differences and to determine whether the alliance is even worth salvaging.