Business Case Studies & Business Publications

Herb Kelleher and the Four Ps Toward Hig...

Weiss, Elliott N.

Multimedia Case

Herb Kelleher and the Four Ps Toward High Performance: People, Purpose, Process, Philosophy (MEDIA)

Weiss, Elliott N.

OM-1173 | Published May 16, 2005 | 45 pages Multimedia Case

Collection: Darden School of Business

Product Details

<a href="http://It.Darden.Virginia.edu/preview/kelleher/install/tech.htm">VIEW DEMO</a> Approximately 30 video clips are available from a speech given by Herb Kelleher at the Darden School of Business in January 2005. The clips are classified in five categories: people, purpose, process, philosophy, and performance. The clips can be used as an in-class supplement or a separate assignment for students to watch and determine the "secrets" of the continued success of Southwest Airlines. A teaching note is available to registered faculty.