Author Profile
Guissoni, Leandro
Looking for a Sustainable Model at Brazilian Edtech Start-up Resilia
Aidar, Marcelo Marinho; Guissoni, Leandro; Migliora Neto, Luiz
M-1030 | Published August 04, 2022 | 12 pages Case
Collection: Darden School of Business
The fast-growing educational technology start-up Resilia had successfully initiated its operations in Brazil. It trained full stack developers and connected them with entry-level jobs at unicorn start... Read More
The Multichannel Challenge at Natura in Beauty and Personal Care (C): Digital Transformation and Toward a Fintech Business
Cernev, Adrian Kemmer; Guissoni, Leandro; Moraes, Trícia Karla Lacerda
M-1023 | Published December 15, 2021 | 18 pages Case
Collection: Darden School of Business
In 2021, the world’s fourth-largest beauty group, Natura &Co, was in the middle of a digital transformation process. Originally a direct-selling company, Natura transitioned to a multichannel business... Read More
The Multichannel Challenge at Natura in Beauty and Personal Care (B): Building a Successful Digital and Omnichannel Transformation
Boccia, Murillo; Farris, Paul W.; Guissoni, Leandro; Lourenço, Carlos Eduardo
M-1022 | Published December 15, 2021 | 16 pages Case
Collection: Darden School of Business
Between 2013 and 2019, Natura undertook a set of initiatives to begin its digital transformation and accelerate the global expansion that resulted in it becoming the world's fourth-largest beauty grou... Read More
Arredondar Movement: Expanding Microdonations in Brazil
Barki, Edgard; Guissoni, Leandro; Veludo-de-Oliveira, Tania Modesto; Zambaldi, Felipe
M-0987 | Published January 29, 2020 | 14 pages Case
Collection: Darden School of Business
Arredondar was a nongovernmental organization (NGO) whose objective was encouraging the culture of donation in Brazil through acts of micro-donations. Any shopper could donate at the retail stores tha... Read More
The Multichannel Challenge at Natura in Beauty and Personal Care (A)
Ailawadi, Kusum; Boccia, Murillo; Farris, Paul W.; Guissoni, Leandro
M-0943 | Published August 02, 2017 | 18 pages Case
Collection: Darden School of Business
Faced with declining market share and sales between 2014 and 2016, Natura, at the time Brazil’s second-largest brand in the cosmetics, fragrances, and toiletries market, was expanding its customer rea... Read More
Choosing the Right Metrics for Listerine Brand Management in Brazil
Araújo, Olegário; Farris, Paul W.; Guissoni, Leandro
M-0902 | Published April 21, 2016 | 11 pages Case
Collection: Darden School of Business
Ronaldo Art, brand manager for J&J's Listerine, reflected on the progress he had made in market penetration for the oral hygiene product from the time he started in the position in 2010 to late 2014. ... Read More