Business Case Studies & Business Publications

Grupo Bacardi de Mexico, S.A.

Isabella, Lynn A.,...

Case

Grupo Bacardi de Mexico, S.A.

Isabella, Lynn A.; Forbes, Ted

OB-0420 | Published January 24, 1994 | 32 pages Case

Collection: Darden School of Business

Product Details

This case traces the evolution of Bacardi Limited's Mexican operation from its inception in the 1930s to its current team-management structure. The case provides an opportunity to examine the growth and maturation of an entrepreneurial organization. It also portrays a variety of managerial styles and structures, affording a discussion of their appropriateness for the competitive environment in each era of the company's life. By extension, students and executives find this case a particularly useful vehicle for exploring and questioning their own managerial styles.