Flipkart: Customer Analytics
Naughton, James
Flipkart: Customer Analytics
C-2499 | Published March 25, 2025 | 2 Pages Case
Collection: Darden School of Business
Product Details
Flipkart is a large online retail platform operating in India. It seeks to use its promotional dollars more effectively by leveraging information generated by the data it collects on consumer purchases. At the University of Virginia Darden School of Business, this field-based case is taught in the required Marketing course. The case set includes a student spreadsheet and an instructor PowerPoint.
0
Products to Upsell
Chains
Larson, Andrea
Terminal Values, Multiples, and Competit...
Harris, Robert S.
Leading with Vulnerability
Belmi, Peter; Thom...
Accounting for Owners’ Equity
Lynch, Luann J.; B...
Share Repurchases
Loutskina, Elena
Finance People
Schill, Michael J.
Ought to "Can": Questions for an Entrepr...
Sarasvathy, Saras ...
Jonathan Virginia, Inc.
Hess, Edward D.