Business Case Studies & Business Publications

Embedding Sustainability: Refreshing Fir...

Brownlee, E. Richa...

Case

Embedding Sustainability: Refreshing First Coffee at Darden

Brownlee, E. Richard II; Elias, Allison; Davis, Charles; Margolis, Ben

ENT-0199 | Published June 18, 2013 Case

Collection: Darden School of Business

Product Details

The associate director of the sustainability programs at the Darden School of Business was well aware that much of Darden's solid waste was made up of the disposable cups used for its daily First Coffee event and that somehow First Coffee needed to be refreshed. There had to be a better way to serve coffee and tea to a community of individuals without using disposable cups.