Business Case Studies & Business Publications

Eli Lilly and Company

Bruner, Robert F.,...

Case

Eli Lilly and Company

Bruner, Robert F.; Opitz, Casey S.

F-0794 | Published March 28, 1988 | 17 pages Case

Collection: Darden School of Business

Product Details

This negotiation case is meant to be used in conjunction with "Hybritech, Incorporated (A)" (UVA-F-0792); half the class works from one case and half from the other. Lilly is considering acquiring Hybritech, but the genetic-engineering company's future cash flows are difficult to predict and value. Both companies want to effect the merger, but the cases, which provide essentially the same information in all other respects, provide widely divergent projected cash flows. The "Hybritech, Incorporated (B)" case (UVA-F-0793) is the follow-up case dealing with the payment structure of the acquisition.