Business Case Studies & Business Publications

Edison2

Laseter, Timothy M...

Case

Edison2

Laseter, Timothy M.; Hetman, Yaroslav; McHale, Carly

OM-1461 | Published February 24, 2012 | 12 pages Case

Collection: Darden School of Business

Product Details

The founder and CEO of Edison2 and his internationally renowned team of designers, engineers, and professional race car drivers had worked tirelessly for three years to design and build the Very Light Car (VLC), which won the 2010 X Prize competition. Now the CEO is considering what path Edison2 would follow. The only thing he had decided is that Edison2 should not attempt to become a traditional auto manufacturer, given the large amount of new capital it would require and the likelihood that it would have to compete long-term with the established behemoths in the industry.