Discopress
Fischer, Matthew, ...
Discopress
Fischer, Matthew; Weiss, Elliott N.
OM-1357 | Published September 16, 2009 Case
Collection: Darden School of Business
Product Details
Preparing a proposal for a DVD content partner, the production director for a digital media company must decide whether to advocate mass production or production on demand. The catalog of old television series and B-movies relies on a "long tail," making on-demand production an attractive option. What capital investment is required? And will the per-unit premium outweigh inventory holding costs?
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